1. General Provisions

1.1. This Privacy Policy describes how SIA JAIRA, REG. NO.: 40203613607, REGISTERED ADDRESS: Rīgas gatve 88, Ādaži, LV-2164, Latvia (hereinafter also referred to as the “Data Controller”) collects, processes, and stores personal data obtained by www.jaira.eu from its clients and individuals visiting the website (hereinafter referred to as the “Data Subject” or “You”).
1.2. Personal data means any information relating to an identified or identifiable natural person, i.e., the Data Subject. Processing means any operation performed on personal data, such as collection, recording, transformation, use, viewing, deletion, or destruction.
1.3. The Data Controller complies with the data processing principles established by law and can confirm that personal data is processed in accordance with applicable legislation.

2. Collection, Processing, and Storage of Personal Data

2.1. The Data Controller collects, processes, and stores personally identifiable information mainly through the online store website and email.
2.2. By visiting and using the services provided in the online store, you agree that any information provided will be used and managed in accordance with the purposes defined in this Privacy Policy.
2.3. The Data Subject is responsible for ensuring that the submitted personal data is correct, accurate, and complete. The deliberate provision of false information is considered a violation of this Privacy Policy. The Data Subject has the obligation to immediately notify the Data Controller of any changes in the submitted personal data.
2.4. The Data Controller is not responsible for damages caused to the Data Subject or third parties if they arise due to incorrectly submitted personal data.

3. Processing of Customer Personal Data

3.1. The Data Controller may process the following personal data:
3.1.1. First name, last name
3.1.2. Date of birth
3.1.3. Contact information (email address and/or phone number)
3.1.4. Transaction data (purchased goods, delivery address, price, payment information, etc.)
3.1.5. Any other information submitted to us during the purchase of goods and services offered on the website or when contacting us.
3.2. In addition to the above, the Data Controller has the right to verify the accuracy of submitted data using publicly available registers.
3.3. The legal basis for processing personal data is Article 6(1)(a), (b), (c), and (f) of the General Data Protection Regulation (GDPR):
a) The Data Subject has given consent to the processing of their personal data for one or more specific purposes;
b) Processing is necessary for the performance of a contract to which the Data Subject is party or in order to take steps at the request of the Data Subject prior to entering into a contract;
c) Processing is necessary for compliance with a legal obligation to which the controller is subject;
f) Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the Data Subject which require the protection of personal data, in particular where the Data Subject is a child.
3.4. The Data Controller stores and processes the Data Subject’s personal data as long as at least one of the following conditions exists:
3.4.1. The personal data is necessary for the purposes for which it was collected;
3.4.2. As long as the Data Controller and/or the Data Subject can exercise their legitimate interests in accordance with the procedure set out in external regulatory enactments, for example, to submit objections or to bring or pursue legal claims in court;
3.4.3. As long as there is a legal obligation to retain the data, such as under the Accounting Law;
3.4.4. As long as the Data Subject’s consent for the relevant personal data processing is valid, if there is no other lawful basis for processing personal data.

When the circumstances mentioned in this section end, the storage period of the Data Subject’s personal data also ends, and all relevant personal data is permanently deleted from computer systems and electronic and/or paper documents containing such personal data, or such documents are anonymized.
3.5. To fulfill its obligations towards you, the Data Controller has the right to transfer your personal data to cooperation partners, data processors who perform necessary data processing on our behalf, such as accountants, courier services, etc. The payment processing is ensured by the payment platform makecommerce.lv, therefore our company transfers the personal data necessary for payment execution to the platform’s owner Maksekeskus AS.
Upon request, we may transfer your personal data to state and law enforcement authorities in order to defend our legal interests, if necessary, by preparing, submitting, and defending legal claims.
3.6. When processing and storing personal data, the Data Controller implements organizational and technical measures to protect personal data against accidental or unlawful destruction, alteration, disclosure, and any other unlawful processing.

4. Rights of the Data Subject

4.1. In accordance with the General Data Protection Regulation and the laws of the Republic of Latvia, you have the right to:
4.1.1. Access your personal data, receive information about its processing, as well as request a copy of your personal data in electronic format and the right to transfer such data to another controller (data portability);
4.1.2. Request the correction of incorrect, inaccurate, or incomplete personal data;
4.1.3. Delete your personal data (“to be forgotten”), except in cases where the law requires data retention;
4.1.4. Withdraw your previously given consent to the processing of personal data;
4.1.5. Restrict the processing of your data – the right to request that we temporarily completely stop processing all your personal data;
4.1.6. Lodge a complaint with the Data State Inspectorate.

You may submit a request to exercise your rights by filling out a form in person at Rīgas gatve 88, Ādaži, LV-2164, Latvia, or by sending a request electronically to customer support at management@jaira.eu.

5. Final Provisions

5.1. This Privacy Policy has been drafted in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), as well as the applicable laws of the Republic of Latvia and the European Union.
5.2. The Data Controller has the right to make changes or additions to the Privacy Policy at any time and without prior notice. Amendments take effect upon their publication on the website www.jaira.eu.